Brûlerie des Monts
Brûlerie des Monts is an e-commerce interface designed for an artisan roasting house, with a warm, user-centered design. It offers a fluid, personalized path for subscribing to rare, locally-roasted coffees in just a few clicks. This is the Figma landing page design, desktop format.
Objectives
Design an intuitive, immersive e-commerce interface for an artisanal burnery, enabling customers to discover exceptional coffees, personalize their subscriptions and manage them easily from a fluid, centralized space.
Steps
1. Analysis of user needs: identification of the key expectations of coffee lovers: simplicity, personalization and regularity. The objective was clear: to make the subscription process smoother and more rewarding, while reassuring the user at every stage.
2.UI/UX design: creation of a warm, minimalist interface, designed to guide the user intuitively towards subscription. The benefits (savings, samples, flexibility) were highlighted from the very first screens.
3. Wireframing and layout (Figma): creation of high-fidelity conversion-oriented wireframes: funnel structure, visible calls to action, and simplified subscription options to reduce friction.
4. Interactive prototyping: development of a Figma prototype simulating the entire subscription tunnel, from coffee selection to final confirmation. Objective: test the process and validate the effectiveness of the subscription incentives.
5. Tests and iterations: analysis of feedback on the prototype to adjust the visual hierarchy, refine the key stages, and reinforce the reassuring messages linked to subscription (no commitment, customizable, economical).
Creative Process
1. Subscription-centric strategy brief: from the outset, the aim was to make the subscription model the core of the digital experience. Every element of the customer journey was designed to reinforce this logic: easy choice, clear benefits, and a short sales tunnel.
2. Targeted monitoring of recurring e-commerce models: study of successful brands offering subscriptions (in coffee and beyond) to extract best practices: minimal friction, rapid personalization, and warm storytelling.
3. Conversion-oriented user-centered design: building a visual universe that inspires confidence while guiding the user. Each screen pushes the user to action, without pressure: the site accompanies rather than sells.
4. Figma prototyping: dynamic prototype integrating various subscription scenarios (capsules, beans, ground / monthly, fortnightly). Emphasis on fluidity of configuration and legibility of choices.
5. Optimization of the subscription tunnel: iterations on CTAs, selection help texts, and the layout of offers to maximize the conversion rate towards subscription.
Results
- Optimized subscription tunnel: a clear, reassuring 3-step configuration guides the user to subscription in less than a minute.
- Conversion-oriented interface: highlighting subscriber benefits (discounts, samples, flexibility), with engaging visuals and educational messages.
- Efficient mobile-first experience: designed for rapid conversion from mobile: condensed menus, visible CTAs, fluid, responsive navigation.
- Promoting know-how to reassure: the brand's artisanal authenticity supports the choice of a trusted subscription, with "History" and "Know-how" pages designed to reassure the most demanding customers.
- A base ready to convert a targeted audience: mock-ups provide a solid foundation for the development of a Webflow site with high subscription potential.
Conclusion
Brûlerie des Monts offers an e-commerce experience designed for coffee lovers, combining discovery, personalization and subscription in a clear, engaging interface. Thanks to its user-centered design and optimized customer journey, the platform meets the expectations of a public looking for simplicity, authenticity and regularity, while laying the solid foundations for an evolution towards a complete e-commerce solution.
Related projects
Uncle Joe's Diner
UI/UX, Webdesign, Figma
International Master Chefs
API, FlutterFlow, Firebase, Google Map, Emails, Notifications