Little Poet
Petit Poète is a French application designed for modern families. It uses artificial intelligence to generate tailor-made stories, where children become the heroes of unique adventures that are both playful and interactive.
Objectives
Create an illustration and interface consistent with the magical world of Petit Poète, a mobile application dedicated to generating personalized stories for children. The aim: to capture the imagination of young readers while seducing their parents with an intuitive, poetic interface.
Steps
1. Strategic discovery phase
2. Optimization and redesign of the mobile application
3. Creation of a soft, magical and reassuring graphic universe
4. Designing a modular UI-kit for Flutterflow
5. Redesign landing page to improve conversion
6. Product design sprints to explore interactive features (multiple-choice stories)
Creative Process
1. Research and immersion: in-depth study of the world of children, trends in educational applications, and analysis of parents' expectations in terms of digital content.
2. Moodboard and wireframe: creation of inspiration boards and illustration sketches to explore different visual avenues, from the world of dreams to the imaginary world of fairy tales.
3. Design and storytelling: production of vector illustrations and interfaces on Figma and Adobe Illustrator, in line with the editorial line and the stories generated by AI.
4. UX/UI testing and fine-tuning: gathering feedback from parent testers and making UX/UI adjustments to ensure smooth navigation and a magical experience for children.
5. Deliverables and FlutterFlow integration: delivery of mobile-optimized assets, integrated directly into Flutterflow, with light animations and modular illustrations.
Results
- Increased user engagement on the application (average reading time +40%)
- Improved conversion rate on home page (listings +25%)
- Very positive feedback from the first test parents: "beautiful", "intuitive", "magical".
- A strong, recognizable visual identity that emphasizes the app's mission: to put children at the heart of the story.
Conclusion
Thanks to an approach centered on emotion, imagination and user experience, Petit Poète now benefits from a coherent, impactful design, in line with its ambitions: to make children dream and accompany parents in moments of complicity and shared reading.
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