Kalfane
KALFANE is a mobile application that connects fashion and music by offering an immersive experience around streetwear and emerging artists. Users scan their KALFANE garment to unlock exclusive musical content, thanks to artificial intelligence dedicated to logo recognition.
Objective
Conceive a mobile application with a strong, immersive design, faithful to the KALFANE brand universe, enabling users to access exclusive musical content by scanning the logo embroidered on their clothing. AI is used to recognize the logo and trigger access to content linked to the piece.
Steps
1. Discovery phase and brand positioning in the digital world
2. Complete mobile application development with Flutterflow and Firebase
3. Logo scanning module based on AI image recognition
4. Discovery area: emerging artists, music, biographies and social links
5. News section focusing on rap and techno
6. Audio playlists and content updated every month
7. Design respecting the graphic charter (colors, typography, urban ambiance)
Creative Process
1. Analysis of the streetwear-music target and market: understanding the uses and expectations of the younger generation in terms of musical discovery and commitment through clothing.
2. Creation of a digital identity consistent with the brand: KALFANE's graphic universe was applied to the application (color code, typography, visual atmosphere).
3. Development of the scanning experience: integration of AI to detect the logo on scanned garments via the phone's camera, and trigger access to related content.
4. Fluid, immersive user path: creation of an intuitive, animated navigation to guide the user in his musical exploration.
5. Use of Firebase for user management and dynamic content: modular system enabling the KALFANE team to add and update artists and playlists without technical intervention.
Results
- Immersive application connected to the physical product (the garment)
- Fast, reliable scanning via AI-based image recognition
- MVP ready for summer 2025 deployment
- Exclusive content reinforces the brand's community and artistic dimension
- Solid technical foundation for the app's evolution into other immersive experiences
Conclusion
KALFANE embodies a new way of experiencing fashion: each garment becomes a gateway to an exclusive musical universe. Thanks to logo recognition by artificial intelligence, users can access original content perfectly in tune with the brand's urban, committed identity. An innovative project made possible by Flutterflow and Firebase.
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